Work
What’s Next for Me: Empire State of Mind
Last week, I announced on Twitter that I was leaving Crocs to pursue other opportunities. Today, I’m proud to announce what my actual plans are. I am leaving Boulder and the great state of Colorado to return back East to work for R/GA in New York City. This was a move that happened quickly, but [...]
One in the Same: Multidisciplinarians and Millenials
Ad Age recently wrote an article about that phenomena called “Hiring and Cultivating A New Kind of Talent.”
I Don’t Pitch Bloggers
With all the discussion on blogger’s relationships with brands, I wanted to talk about how I go about crafting relationships with bloggers. And, to start things out simply – I don’t pitch bloggers. The reason is simple: why? I just don’t see the reason to ask someone to write about my product. To me, it [...]
Threatened at BlogHer
Someone tried to blackmail me at BlogHer. Seriously – I don’t even know how to summarize the story in complete detail as the past few days in Chicago have been quite the whirlwind. I understand that, as brands, we bring the “grabby” nature of swag bags out in people. I understand that people can feel [...]
Building Community
I am lucky because I have a really great job. Among my many tasks, I serve as a community manager for Crocs fans. Using Twitter, blogging, and the other social networking realms – I seek to organize and empassion our core consumer. There are many marketing seminars, books, webinars, and blogs dedicated to just this [...]
Corporate All Star?
Steve Rubel wrote in a piece entitled, “Marketing Authentically with Personal Brands as Corporate All-Stars.” I’ve been wanting to write a piece on this for some time, but I’ve somewhat struggled with the tone. First of all, I don’t believe I have a very strong “personal brand” yet my position at Crocs pushes me into [...]
“Ya know” – my week of Podcasts
Last week – I participated in two podcasts. The first one was the podcast Millennio.us – a joint venture of my friends Alana Edmunds and Eric Hansen. It was the third episode but I already enjoy their podcast because it’s focus on tech in our lives – not just tech in general. As a millenial [...]
Izeafest
I’m speaking at IZEAFest in October! I’m pretty excited for this – not because I’m sharing a panel with great people I respect and admire like Zena Weist, Scott Monty, Joseph Jaffe, and Brett Bumeter. Not because I get to hang out with Ted Murphy – who always makes me laugh. Not because I get [...]
Addressing the Queen: Thoughts on Blogging and Marketing
I read a lot of blogs. A lot of them. I’d offer up a screen shot of my Google Reader but the +1000 unread posts is giving me anxiety that I just don’t have time to deal with. Blogging to me is an art, a science, and something that I hold so very close to [...]
Just Being Myself
I started to think about my job today because of Dave Taylor – and the fact that he wrote a blog post about…well, me. His post painted me in a very positive light and it spread, without my help, to the various powers that be at my work. As I received acknowledgment from the higher [...]
