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// archives

Work

This tag is associated with 32 posts

What’s Next for Me: Empire State of Mind

Last week, I announced on Twitter that I was leaving Crocs to pursue other opportunities.  Today, I’m proud to announce what my actual plans are.  I am leaving Boulder and the great state of Colorado to return back East to work for R/GA in New York City.  This was a move that happened quickly, but [...]

One in the Same: Multidisciplinarians and Millenials

Ad Age recently wrote an article about that phenomena called “Hiring and Cultivating A New Kind of Talent.”

I Don’t Pitch Bloggers

With all the discussion on blogger’s relationships with brands, I wanted to talk about how I go about crafting relationships with bloggers. And, to start things out simply – I don’t pitch bloggers. The reason is simple: why? I just don’t see the reason to ask someone to write about my product. To me, it [...]

Threatened at BlogHer

Someone tried to blackmail me at BlogHer. Seriously – I don’t even know how to summarize the story in complete detail as the past few days in Chicago have been quite the whirlwind. I understand that, as brands, we bring the “grabby” nature of swag bags out in people. I understand that people can feel [...]

Building Community

I am lucky because I have a really great job.  Among my many tasks, I serve as a community manager for Crocs fans.  Using Twitter, blogging, and the other social networking realms – I seek to organize and empassion our core consumer.  There are many marketing seminars, books, webinars, and blogs dedicated to just this [...]

Corporate All Star?

Steve Rubel wrote in a piece entitled, “Marketing Authentically with Personal Brands as Corporate All-Stars.”  I’ve been wanting to write a piece on this for some time, but I’ve somewhat struggled with the tone.  First of all, I don’t believe I have a very strong “personal brand” yet my position at Crocs pushes me into [...]

“Ya know” – my week of Podcasts

Last week – I participated in two podcasts.  The first one was the podcast Millennio.us – a joint venture of my friends Alana Edmunds and Eric Hansen.  It was the third episode but I already enjoy their podcast because it’s focus on tech in our lives – not just tech in general.  As a millenial [...]

Izeafest

I’m speaking at IZEAFest in October!  I’m pretty excited for this – not because I’m sharing a panel with great people I respect and admire like Zena Weist, Scott Monty, Joseph Jaffe, and Brett Bumeter.  Not because I get to hang out with Ted Murphy – who always makes me laugh.  Not because I get [...]

Addressing the Queen: Thoughts on Blogging and Marketing

I read a lot of blogs.  A lot of them.  I’d offer up a screen shot of my Google Reader but the +1000 unread posts is giving me anxiety that I just don’t have time to deal with.  Blogging to me is an art, a science, and something that I hold so very close to [...]

Just Being Myself

I started to think about my job today because of Dave Taylor – and the fact that he wrote a blog post about…well, me.   His post painted me in a very positive light and it spread, without my help, to the various powers that be at my work.  As I received acknowledgment from the higher [...]