marketing
Offline is the New Online. (or DUH, Where Have You Been?)
One of my favorite things to say is that online is just the aggregate for offline behavior. This came to me after a thorough examination of my behavior – what blogs I read, what links I click on, what friends I interact with – and the answer came down to the simple fact that if [...]
The Public Option: A look at Moveon.org’s new advertisement
There are a lot of subtleties to this ad that make it very effective. The closing message: “Some people say this is unfair competition, but competition is as American as Apple Pie” is the type of simple line that can be repeated in debates centering around one of the central arguments that people have over the public option.
Marketing Lessons I Learned From Spammers
Whether you’re on email, Twitter, or the next big thing – an issue that always pops up is Spam. Spam are those unwanted messages – usually marketing in nature – that annoy virtually every person that they come in contact with. Dealing with spam has become a way of life – we build technology to [...]
