Skittles new social marketing campaign (go to skittles.com to see)  has certainly created a buzz on the tubes today.  Whether you think the UI is clumsy or have problems with what they are doing – you can’t buy this type of buzz (well, you can as I assume a marketing or ad agency came up with the idea).  I’ll write more on it tonight, but I just had to post this chart while it was still fresh.