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George

How Not to Blog

Over the years, I have created many different blogs. Some were personal, some were topical – but mostly they served the same broad definition that this current one has: whatever catches my fancy. Content wise, I feel that I provided an interesting window into who I was as a person. I would get feedback from my friends and family – often bringing the topics I wrote about on the blog into every day conversation.

As I moved my entire blog to wordpress and bought a domain name, I noticed that my reader stats dropped and haven’t fully recovered. While my readership was mostly personal, the fact that I kept committing one of the worst sins of the blogosphere – changing my blog. You see, when I first started blogging along with some of my friends, we all hyperlinked to each other. My continual blog jumping ultimately was too much to keep up with and even some of my closer blog friends haven’t updated their blog rolls with my new domain. At first I was a little upset – I sent out notices to update their ‘rolls – yet, why should they update? I have changed blogs almost on perfect rhythm – around 6 months – and that’s just far too much to keep up with!

It’s not that I expect my blog to ever reach A-list status. It’s not even that I expect it to register above people that know me within a few degrees. It’s that, because of my lack of consistency, I haven’t even been able to capture the core market that my blog is directed at: the people that know me.

Consistency is the most important aspect to a good blog. Whether it’s a consistent URL or consistent publishing schedule, consistent tone and subject matter – the fact that you know what you’re getting from a blog seems to be the baseline level to start success at.   Hopefully I can maintain a consistency with this blog as I work toward elevating my own “personal brand,” but to those people that have been loyal to following my travels around various URL’s – thank you!  Your support will help me become more consistent with everything.

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