Here’s a book that caught my eye:

Buying In: The secret dialogue between what we buy and who we are
By Rob Walker

After reading the book, I wonder if I’ll find some connection between the brands I love and my personality. Probably. The brands I love include (but aren’t limited to): Apple, RIM (Blackberry), Google, Moleskine, Starbucks – and those are just the things I use on an every day basis.